#Versace runway series#
The family values of Versace are well-documented beyond the borders of fashion, in TV series and film. Under Donatella’s reign, Versace’s authenticity has manifested in her personal story. When it comes to getting young people to wear your monograms, a tribal symbol of belonging, the latter is key. As the show’s casting suggested-a mix of top models diverse in every way, branded head to toe in the Versace emblem-the house is targeting the new youth with their values of empowerment, emancipation, and, indeed, authenticity.
Keeping things pattern-oriented, the new monogram extends that arm, but it remains to be seen if those who identify with Versace will welcome it like they did those authentic reissued prints-and invest in single Vs rather than LVs. It was unmistakably young, if the wardrobes of the starlets of the social media age are to be believed: skimpy hemlines with top-heavy jackets, tone-on-tone dressing, and some very bright color moments. Sci-fi fabric treatments and styling stuff like harnesses fused with 1970s silhouettes in a slightly retro-futuristic expression were backed up by sculptural streetwear shapes and little bionic dresses. Under the sea of monograms, the garments themselves were-in contrast-a viable proposal for a post-lockdown wardrobe: easy, smart, and real. Here, models effectively walked through monograms wearing monogram clothes, carrying monogram bags, and accessorizing with monogram jewelry. In the film Versace released today, La Greca had been blown up into a massive wooden structure that framed a runway-style show. Named La Greca, it’s a take on the brand’s heritage Greek Key pattern turned trompe l’oeil in the genre of Balmain’s Labyrinth, Goyard’s Chevrons, or Moynat’s infinite Ms. These clothes would be right at home in Miami, not least of all Imaan Hammam and Kiki Willems’s vinyl bustier dresses.In case it wasn’t clear, Versace is launching a new monogram. The color palette was pure pop: a long run of Miami neons was bookended by sections of black, with a brief segue into collegiate red that featured what might be Versace’s first varsity letterman’s jacket. For the first-time buyer, there were logo tees. In between, Versace kept things young and playful, showing basketball silks and pajama sets in the archival Medusa print and the new La Greca print, and using the patterns for accents: a handkerchief top here, a bikini top there, and as patchwork on baggy faded blue jeans. Naomi Campbell, though, was in the house to help show the new-gen models how it’s done.ĭua opened the show in a cut-out jacket and slashed skirt tricked out in multicolor versions of the house-famous safety pins, and closed it in the even more iconic chain mail, dipped hot pink for the occasion. Tonight’s show was a bright, shiny revival of Versace’s many hits, aimed straight at the heart of the TikTok generation-young people for whom Dua and Lil Nas are household names, but who may be less familiar with the supermodels who helped propel the brand to fame 30 years ago.
#Versace runway how to#
Donatella Versace knows how to capture the world’s attention, as her regal three-in-one look for Lil Nas X at the Met Gala last week amply demonstrated.
The scene outside the Milan venue was just as frenetic, with young people lining up for in-person sightings. It definitely crashed Versace’s website momentarily, so heavy was the traffic to its livestream. The confluence of Dua Lipa, Naomi Campbell, Emily Ratajkowski, and Lourdes Leon on the Versace runway tonight almost broke the internet.
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